From the sublime to the ridiculous!
This 7" (which is another from Revolve in Sydney) is a daft piece of mod soul kitsch advertising Smith's potato crisps. The 'When It Comes To The Crunch' side is my favourite, featuring more of Little Sammy's white boy soul ravings about how crunchy everything is: "Dancing's crunchy, romancing's crunchy with Smiths! Shout it's crunchy! Look out it's crunchy! We're so crunchy, ooh so crunchy!" backed by some slightly manic girl singers.
It's not total kitsch as the band are pretty tight and you can hear hints of a smoking club band under the inane lyrics, but unfortunately it's not in the same class as the 7" Smith's Crisps put out in New Zealand by The Challenge, which is a real punky bit of garage rock penned by Ray Columbus.
The internet tells me that Little Sammy, also known as Little Sammy Gaha, was a popular singer on the Sydney club circuit in the 60s who then moved to Paris in the early 70s where he grew a beard and put out some very silly looking glam rock records. Good for him, I say.
LITTLE SAMMY- When It Comes To The Crunch (It's Smiths It Is)
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